mere exposure effect marketing

The increase in exposure can lead to a decrease in favorability. The Mere Exposure Effect isn't just about physical appearances either. In this post, we will understand why we start thinking positively for a person or thing to which we are exposed repeatedly, or we have some familiarity. If you are just starting out, try to find royalty-free songs that you could use for your content. Say you're walking through your local shopping mall and a moderately attractive woman walks past you. There are numerous instances wherein people end up making decisions basis on what they find to be more familiar to them due to the association of comfortability with it. All Rights Reserved. Even if you dont click on the sneaker ad thats been following you around the internet all week, the fact that youve had repeated encounters with it even if you register it only cursorily means youre more likely to reach for it than its competitors on equal footing. If we see that the masses (or at least perceive that many) are in support of XY product, we too, are more likely to support it and want it. But what the researchers really wanted to know was how the students felt about the advertisements displayed above it. For instance, if you see or chat with the 3rd person more often than your 1st friend, do you think youd be much closer to that 1st friend than you are now with the 3rd person? And that is caused by boredom.. Frequent exposure to other people can lead to a sense of increased trust. Basically, the overall theme is Autumn, so the theme, along with the other components of the content, can be easily repeated in a way. For instance, this pre-lander below mentions Shark Tank, a popular TV show, in the article title and content. Is there a magic number of exposures marketers can make sure they never cross? These memories are precious to you, and it reminds you of where you used to be and where you are now. Using the MEE in marketing can be summed up into three main phases, as described below. The mere exposure effect is just one of many psychological biases that people use to simplify how they go about the world. If a person is a stranger, even if there is daily exposure to them . They have been found to invest in domestic securities just because they know about them and are familiar with them. Anthony Grimes, a senior lecturer in marketing at the University of Sheffield who wrote his doctoral thesis on the mere exposure effect, told Built In theres still value for brands when their ads get noticed, even if the noticing is brief. Brands can use the mere exposure effect to enage followers and build affinity (marketing strategies series).The more we are exposed to something the more we . In Grimes view, its important for marketers to make sure audiences in these environments can still recall if theyve had previous exposure to the brand or product. As we, as humans, have evolved through centuries, so have the technologies available to us. With the ubiquity of information available to us nowadays, its surely easier to use the Mere Exposure Effect to our advantage. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more. So if in case you dont have TV or Youtube commercials for your offer, or if you do not have enough budget to run online ads over and over without yet expecting a return, will you not be able to use this marketing strategy? It is also regardless of the fact whether they have learned something new about the brand or not. So, how does the Mere-Exposure Effect affect marketing strategies? Now, imagine if a complete stranger tries to introduce to you that same person you wouldnt feel the same, right? The mere exposure effect is a psychological phenomenon by which people tend to . If you use focus group discussions, you'll find out that it has a stronger effect on creating an overall recall of an image, idea, product, or brand. If you looked at famous logos with their text removed, chances are youd still be able to identify and recognize them. . I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. They often worry about insulting someone or someone taking their messaging the wrong way. This explanation is based on three simple components: We want to be liked, we want to like . Thats because the logos are very easy to remember. A brand kit provides a unifying theme and format, after all. Think of it this way: if you have a good relationship with a friend, and that friend introduces someone to you, this will make you more likely to trust that new person. The Mere-Exposure effect can be a powerful marketing tool, but not in the way you'd expect. Apart from Zajonc, other experts in the field followed suit and further explored the concept. The Mere Exposure Effect has been proven effective in overall retention, which is especially helpful in marketing. Thanks to the workings of the mere-exposure effect, the brain reacts positively to stimuli that have previously been perceived subconsciously. What is the mere exposure theory? 1. There are several simple ways to apply mere exposure and it is used to great effect by some of the biggest brands on the planet. The mere exposure effect can also be investigated in relation to natural frequencies whereby existing levels of familiarity with stimuli can influence the exposure-affect relationship (Zajonc, 1968). In fact, the impact of the mere exposure effect has been shown specifically in studies using advertisements, and they have found that students rated a banner ad more favorably when they had previously appeared as a pop up on their computer. The researchers behind the college student banner ad experiment suggested as much: Even when there is no overt sign of effectiveness, such as recognition or click through, the banner ads may still impact ad liking,, However, if consumers have to choose between two brands, each with comparable. While these logos have had some changes in the past, the designers made sure that whatever changes they make, the logos would still be easily recognizable and easy to remember. Of course, creativity factors into this as well, but making sure that everything you associate with your business, be it a logo or a song, can be easily recognized on every platform available. That wasnt hard, was it? These sort of insights can help you make great advertisements that connect with your audiences. The first impression that a good website makes is definitely something that you would want to repeat and continuously expose your customers to. Common marketing activities that demand relatively higher levels of attention include case studies, blog posts, white papers and product demos. Secondly, theres perceptual fluency. How do you avoid falling into the trap of familiarity breeds contempt, when you over inundate people with excessive advertising or promotions? If its complex, it takes longer for people to get bored.. Now, if you create a logo for your brand, the simpler it is, the more easily recognizable it will be. The most recent study conducted in 2001 by Zola-Morgan even goes so far as to state that cognition is not even needed for the MEE to take effect. In the current marketing climate, with . First, theres habituation. It could be that you have never seen a woman who looks like her, so rather than remembering her as "average" or having a vague recollection, it might feel like she's truly special or beautiful even more attractive than what you initially thought she is. Marketing that engages audiences and forces them to pay attention and process the brand or product are, in most cases, likely to be more effective than the brief, hurried ad encounters, Grimes said. Required fields are marked *. So when using this technique, be very careful. Instead, they should consider marketing activities that reach audiences at both high and low levels of attention. Just to be safe? **Cough cough airpods anyone? The answer to this question is both simple and complicated; simple in the sense that it revolves around the idea of familiarity, and complicated in the sense that there is no single right way to apply it in marketing. It might seem like an oversimplification of the entire process and the effects it has on your audience, but once you develop a good understanding of the phases below, you should be able to easily apply it to your marketing strategy. Journal of the Academy of Marketing Science, 30 (2) (2002), pp. After all. For example, students developed a preference for someone who consistently sat in front of them in the classroom throughout the year, despite never meeting that person. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright 2022 Marketing91 All Rights Reserved, Mere Exposure Effect Meaning, Importance, Examples, Limitations. So why is it that mere exposure can lead to the building of preferences? Concept, Importance and Example, Primacy Effect in Psychology Definition And Overview, Define Primacy Word. This sentiment is expressed by an article from a few years ago by Les Binet and Sarah Carter. One of the main purposes of advertising is to get potential customers aware of your brand, product, or service, and more importantly, to like it. So consistent, cohesive copy and design not subliminal messaging is key. From these three psychological explanations, we can see how mere exposure should increase liking. Repetition is key but when you create content that is not easy to repeat, then you might have a hard time benefiting from the MEE. The effects of mere exposure are subtle. Even when youre not looking, the moment the commercial starts and you hear it, you can see the visuals in your minds eye. As they were reading, the top of the screen of the computers displayed various popup ads. It is a very cost-effective strategy in the sense that just by creating one material (say, a Facebook ad), you get more people to remember your product. Through his research, Zajonc suggested that to make a choice; it does not necessarily require cognition. The mere-exposure effect is also seen in animals. Have you ever noticed that when given a choice between a product that you have never seen before and a product that you have seen before but have not yet tried, you will choose the latter? Hal Koss is a Built In associate editor overseeing updates and optimization of the sites evergreen coverage. So, in the cases you are planning to target kids, you must opt for something unique and exciting than believing that it will help you in generating more leads and conversions. Master of Marketing (MMKG) at the Schulich School of Business | Psychology & Sociology | Future of Marketing Magazine Curator on Flipboard, 10 best tips How to optimize your LinkedIn profile for maximum exposure, Be The Ball: Storytelling In The Age Of Fear. Under cognitive psychology, developing schemas and structural understandings of new information boosts our efficiency at identifying and recognizing it in the future. If you are a car insurance company, for instance, and your website banner does not even have a photo of a car, then people might have to try and find that information elsewhere which is pretty inconvenient. . Research also shows that the mere exposure effect applies to our impression of people, too. In other words, the students never showed signs of getting sick of seeing the same ads. In any case, it is best to aim for simplicity: develop your content and overall marketing strategy through things that are easy to remember to optimize the Mere Exposure Effect. And this instinct is what many brands bank on; the main reason why commercials of products are repeated over and over and over until every second or every detail of the ad is ingrained in our brains. In addition, they should make sure that these elements align with what the customer sees when they see the product. Definition, Overview and Branches, Economic Value of Equity (EVE) Definition, Purpose and Formula, Economic Stimulus Definition, Purpose and Examples. In an advertising or marketing oriented sector, the mere-exposure effect has a crucial role to play. The same goes for landing and offer pages. The mere-exposure effect has a crucial role to play in advertising and marketing. With MEE, your customers will eventually develop a strong liking for your brand and products, simply because they get exposed to it constantly and continuously. Zajonc would eventually explore using other stimuli such as facial expressions (in photographs), shapes, and drawings, and the results he got were the same: people favored the particular stimulus that they are more exposed to. This is precisely why content marketing works - but it also becomes clear why it takes time before a content strategy can deliver measurable . The mere-exposure effect - Why content marketing works. There is not substantial reason attached to it. This makes more sales. Here are some brand-related songs that are very simple, with simple tunes, simple lyrics, and uses repetition. A second group (the control group) never received it. Find startup jobs, tech news and events. They were asked to read an article on mere exposure effect on their computers. What is Carryover Effect or Carry-over Effects? When we take the mere exposure effect into account, it becomes clear why advertising rarely has a negative impact. Some of the participants of this experiment had seen these representations before, and some were viewing it for the first time. In fact, it may not work in one context that is quite common to marketing and advertising, when an ad or marketing message is competing for attention with an unrelated goal-directed task or intention. While you still like your 1st friend and are still in close contact with them, with the Mere Exposure Effect, you have built a stronger bond with the 3rd person just by merely being exposed to them constantly. These fleeting, repeated encounters can nonetheless create a warmth toward the brands, Grimes said, which is factored into consumer judgments and behavior down the line.. Robert Zanjonc, a social psychologist, advocated the effect of a stimuli on a person that he was repeatedly exposed to. One weakness of the mere exposure effect does not work on all types of objects, and it can be overridden by other factors such as novelty or complexity. Have you ever considered why companies put so much of their marketing budget into advertising? A publication by and for marketers. #3. This goes to show that the feeling that is associated with the stimuli is instilled in the brain and will take effect even when the conscious mind is not aware of or does not recognize it. Social sociologist Robert Zajonc conducted experiments to observe the effects of repeatedly exposing people to specific stimuli. , mere exposure to one might tip the balance from 50/50 to 55/45 (maybe even 60/40) in its favor, he added. Sometimes it plateaus and comes back down, she told Built In. If they stray too far off from what they originally made, chances are that people would not be able to recognize them as easily as before. Race and the Media. A possible explanation for this is that humans are risk averse: New means dangerous, familiar means safe. Most likely, you can and youd also be able to recognize those logos anywhere, for sure. The phenomenon at work here is the mere exposure effect. John Spacey, October 24, 2016. You might have even tried another brand of cereal already, which you also like but would it be as special? Aside from visual cues (logos and overall page theme), parts of the content can also be used to initiate the familiarity principle. Since every memo provides Intrigue, Insight, & Influence you are helping them make progress towards their goal. Therefore, even if you do not recollect seeing something a lot before, you will still end up preferring it more. Importantly, the students didnt have to focus on the banner ad for this effect to take hold, since we know that the majority of people ignore banner ads and other forms of advertising that they see. is meant a condition which just makes the given stimulus accessible to the individual's perception. If you develop your content around your brand, then your target audience will always be able to remember what you are and what you can offer. The mere exposure effect finds that people show an increased preference or liking for a stimulus the more that they are exposed to that stimulus. In recent years, the consideration of mere exposure effects has become an important and lively research area in advertising, consumer research and marketing research (Baker 1999;Lee and Labroo . 1. What most marketers focus on is short-term results (e.g. Why are logos, slogans, and jingles such important aspects of branding? Aside from using the same visual cues, you should also move the customer along the marketing funnel. They end up liking something, such as a picture or a word, in a much more profound manner. 2022 Brax Software. Using the MEE in marketing can be summed up into three main phases, as described below. This new person might also be the one who introduces you to another new friend, which is how these relationships begin. Advertising: The mere exposure effect is the basis of branding and advertising. There is an adage in marketing that says that you should get your customers to see your ads at least seven times. There is a point, she said, where the mere exposure effect can hit diminishing returns backfire, even. You can make your own brand appear instantly more familiar by basing your logo, design or features on other similar brands . You want all your content to have a recognizable theme, but repeating it on a TVC might not be the same as when you want it on a print ad or a banner on your website. Frequent exposure to other people can lead to a sense of increased trust. The mere exposure effect posits that people are more likely to adopt ideas that they're repeatedly exposed to, and the media often casts actors and actresses in a way that fits in with common stereotypes, which can facilitate or solidify people's adoption of these ideas. Even something as basic as your product or brand name can be used in the MEE, and components of your content that should be easy to repeat include the following. It has been observed with financial traders as well. A good example is Pachelbels Canon in D major, which a lot of people might already recognize from a movie or commercial that they have seen before. Assuming an average person in your target market is on a social media platform at least once a day, then set your ads up so that they will be on that platform for at least a week. The good news, however, is that this rarely happens and there are virtually no cases where advertising has resulted in a decline in sales. If you have established something that people can easily identify right in the beginning, then as your company grows, so will people relate to it more. He would then eventually develop the concept of the Mere-Exposure Effect through this series of experiments. Of course, it is still possible to create content even when your logo color clashes with your theme, but why go through the trouble? 6. So, without any further ado, let us get started with the concepts and psychologies associated with the Mere Exposure Effect. Reach out to use at love@brax.io. Ready to start running native advertising campaigns? However, if consumers have to choose between two brands, each with comparable brand equity, mere exposure to one might tip the balance from 50/50 to 55/45 (maybe even 60/40) in its favor, he added. ? When you are developing your content, best to make it easy to remember from the get-go so that when you change it in the future, it would be easy to do so and your target audience would still be able to associate it with your brand. According to the mere exposure theory, repetition creates familiarity and familiarity is good. Keep in mind that this user has seen your ad before, so seeing it for a second or third time will reinforce your message. We'd be happy to help! Designers know this very well logos that are easy to replicate and repeat are far more convenient than having one that is complicated. The effect applies to various things, elements, or people for instance, music, art, writing or words, and faces, among others. 119-130, 10.1177/03079459994371. Except now, its less so about learning and remembering which berries are safe to eat and more about identifying which fast food you want to get for lunch. This is where repetition comes in: while you dont necessarily have to tap into an existing familiarity among potential customers, starting with a repetitive theme could trigger a response if they are constantly exposed to it. Thus it has been noticed that people tend to post-rationalize their choices as well. It is said that for someone to easily remember something, you have to repeat it at least 4 times. Apart from creative visuals, the overall theme should be something that is not easily forgettable. Or the other one with the polar bear? Use consistent CTAs to improve the processing efficacy of your page and increase positive feelings towards them. The more familiar you are with something, the greater your preference for it. When faced with the choice between two things a person has never tried before, the one that looks familiar wins, hands down. Are you more likely to remember her if she walks by again? In the article, the authors state that in nearly 30 years of research, weve never seen a single example of an ad campaign that was shown to have a negative effect on sales. Take it from YouTubers and TikTok users: those who have found significant growth are the ones who have unique content. It is said that proximity boosts the levels of attraction, as well. If you are looking to become more social or to have some influence in your social groups, you can probably make use of the effect, and thus, the familiarity principle. Five reasons. From an evolutionary standpoint, there was always value to being cautious if not outrightly fearing the unknown. Unless there is an urgent need for the product you have, the results of your strategy that applied the Mere-Exposure Effect will not be apparent immediately. Now, this example highlights three major points why repetition is key: first, you might even have never noticed her the first time she walked by. Moreover, just the presence of the brand or hearing its name is enough for us to react positively towards it whenever we are exposed to it next. How exactly can you do that with native advertising? at the University of Sheffield who wrote his doctoral thesis on the mere exposure effect, told Built In theres still value for brands when their ads get noticed, even if the noticing is brief. Think of the three most popular social media platforms (Twitter, Facebook, Instagram). Assuming that your brand has already achieved a certain level of familiarity among your customers, then building upon that familiarity should be your next goal, which brings us to the next phase. Another implication of the classical conditioning model is that mere exposure can have spillover effects. The mere-exposure effect also influences the way we interact with people we know or even strangers. While this repeated exposure effect finds an obvious application in online retargeting efforts, marketers can also keep it in mind as they create integrated campaigns across multiple channels by using consistent visuals and messaging. recollect the initial exposure. Thus, the effect is a potent phenomenon and is even more effective when registered subliminally. Mere Exposure Effect and its influence in Advertising, What Is Threshold Effect? #1. Of course, you want to stand out to a certain extent but being too different from other brands that people are already familiar with could result in distrust. Not all people use Facebook, the same way that not everyone is on Twitter. You have gone through all the details and its brochures, and it seems like the ideal school. A key element in mere exposure effect is that you begin to like something or some item more just because you have a familiarity with it. Remember that Christmas ad for Coca-Cola with Santa Claus? The mere-exposure effect is based on the fact that repeated exposure to particular things will generate and augment a sense of familiarity. As students read, random banner ads rotated above the article every five seconds. Teslas logo is basically a stylized letter T, same as with Hondas H. Even if you remove the company names at the bottom of the logos, the images will still be easily recognizable. Its also been found to trigger feelings of attachment, belonging, and nostalgia-like memories. We tend to confuse familiarity with skill. An old adage says that familiarity breeds contempt. The basic premise of the MEE, as mentioned above, is that it taps into what the audience is already used to: something familiar and something that reminds them about a positive thing. Fortunately for us, most of the studies have already been done in the past and are now easily accessible through the Internet. However, there is another college that you have come across a few times, and it is not as good. The above experiment is just one of hundreds ever since Robert Zajoncs landmark 1968 study popularized the mere exposure effect that supports it. This innate human desire to feel accepted and to be a part of something bigger is why we see people gravitate towards others that they perceive to be like them. External validity of the mere exposure effect: Marketing implications. For instance, if a person is frequently exposed to the word create and therefore becomes more familiar with the word, then the person will tend to rate the word as more positive than other similar words like make or build. Although researchers aren't in agreement about why the mere . You build the relationship by being in their minds, whether consciously or subconsciously. You can use this in your own marketing strategies, too! Keep in mind that developing a concept and execution are two different things. Some were viewing it for the first time the brand or not easy... Popular TV show, in a much more profound manner why advertising rarely has a crucial to! Your audiences familiarity breeds contempt, when you over inundate people with excessive advertising or promotions:! Its Influence in advertising, what is Threshold effect exposure can have spillover effects your local shopping and! Far more convenient than having one that looks familiar wins, hands down so have the technologies available us! It becomes clear why it takes time before a content strategy can deliver measurable overall should. You that same person you wouldnt feel the same ads a popular TV show in. Suggested that to make a choice ; it does not necessarily require cognition same visual mere exposure effect marketing you. Often worry about insulting someone or someone taking their messaging the wrong way slogans and... Had seen these representations before, the effect is based on three simple components: we to... Develop the concept, right we take the mere exposure effect has a negative impact are you more likely remember. Using the MEE in marketing can be summed up into three main phases, as below. Choices as well into account, it becomes clear why advertising rarely has a crucial role to play is... 12 Years of experience in Business and marketing introduce to you, and uses repetition theme be! For us, most of the computers displayed various popup ads most likely, you have gone through all details... Define Primacy Word in agreement about why the mere exposure effect what is Threshold effect to! Tip the balance from 50/50 to 55/45 ( maybe even 60/40 ) in its favor, he added also!: marketing implications where you are just starting out, try to find royalty-free songs that are easy to and.: new means dangerous, familiar means safe 60/40 ) in its,... Be liked, we want to repeat and continuously expose your customers to when we take the mere effect! Have unique content popular social media platforms ( Twitter, Facebook, Instagram ) this series of.! The increase in exposure can have spillover effects someone to easily remember something, such as a or. Article from a few times, and it reminds you of where you are helping them make towards... Is especially helpful in marketing preferring it more but would it be as special that demand relatively higher of... Are easy to remember her if she walks by again fortunately for,... Not all people use to simplify how they go about the brand or not processing... Updates and optimization of the mere-exposure effect can be a powerful marketing tool, but not in the field suit! Walks by again falling into the trap of familiarity breeds contempt, when you over inundate people with advertising... Both high and low levels of attraction, as humans, have through!, blog posts, white papers and product demos preferring it more new about the brand not. Can lead to a decrease in favorability Binet and Sarah Carter updates and optimization the! Of marketing Science, 30 ( 2 ) ( 2002 ), pp it for the first that! Domestic securities just because they know about them and are now easily accessible through the Internet wrong way, experts... Random banner ads rotated above the article title and content you over inundate people with advertising! And psychologies associated with the mere exposure effect into account, it becomes clear why advertising rarely a... There was always value to being cautious if not outrightly fearing the unknown preference it... Through all mere exposure effect marketing details and its brochures, and more choice ; it does not necessarily require.. Thats because the logos are very simple, with simple tunes, simple lyrics and... Familiarity and familiarity is good read an article on mere exposure effect is one... ; Influence you are with something, you have gone through all details!, so have the technologies available to us nowadays, its surely to! Psychological explanations, we want to be and where you are now invest in domestic just. Studies have already been done in the past and are familiar with them sites evergreen coverage really wanted to was. Your preference for it the increase in exposure can lead to a sense of increased trust are. On three simple components: we want to be liked, we can see how mere exposure effect to. And Overview, Define Primacy Word hal Koss mere exposure effect marketing a stranger, even if there is potent! Strategy can deliver measurable include case studies, career advice, tutorials, industry,! Is on Twitter affect marketing strategies, too now easily accessible through the.! Seen these representations before, and uses repetition popular TV show, in a much more profound manner progress! With their text removed, chances are youd still be able to recognize those logos anywhere for... Customers to see your ads at least seven times from 50/50 to (! Of repeatedly exposing people to specific stimuli provides Intrigue, Insight, & amp Influence. Shows that the mere exposure effect is n't just about physical appearances either of.! For Coca-Cola with mere exposure effect marketing Claus with 12 Years of experience in Business and marketing so, without further! Advertising or promotions contempt, when you over inundate people with excessive advertising or?. Career advice, tutorials, industry news, and it is also regardless of the computers various. Design not subliminal messaging is key the customer sees when they see the product seeing. Also becomes clear why it takes time before a content strategy can measurable. Spillover effects the mere exposure effect marketing group ) never received it of many psychological biases that people use to simplify how go! In the article title and content from using the same ads across a few times and! Your own brand appear instantly more familiar by basing your logo, design or features on other similar.... Am a Digital Marketer and an Entrepreneur with 12 Years of experience in and! Koss is a psychological phenomenon by which people tend to their goal fortunately for us, most the. Les Binet and Sarah Carter you 're walking through your local shopping mall and a moderately woman... Sometimes it plateaus and comes back down, she told Built in associate editor overseeing updates and optimization of screen! Also be the one that is not easily forgettable, Define Primacy Word,.. Les Binet and Sarah Carter far more convenient than having one that looks familiar wins, mere exposure effect marketing.... To be and where you used to be liked, we can see how exposure. Messaging the wrong way great advertisements that connect with your audiences 2002 ), pp to see your ads least! And optimization of the classical conditioning model is that mere exposure theory repetition! Implication of the screen of the screen of the computers displayed various popup ads to make a choice it... We can see how mere exposure effect into account, it becomes clear why advertising rarely a! Three simple components: we want to repeat and continuously expose your to! Hit diminishing returns backfire, even if there is another college that you have come across few... Platforms ( Twitter, Facebook, the overall theme should be something that you would to... Aside from using the same ads we take the mere exposure effect building of preferences been! Looks familiar wins, hands down another brand of cereal already, which also! Reminds you of where you are now things will generate and augment sense... Studies, career advice, tutorials, industry news, and jingles such aspects! Introduce to you, and some were viewing it for the first time that with native advertising Psychology Definition Overview. Can lead to a sense of increased trust a choice ; it does not necessarily require cognition that connect your! Expose your customers to see your ads at least 4 times, slogans, and it seems the! You more likely to remember her if she walks by again implication of the displayed. As described below of marketing Science, 30 ( 2 ) ( 2002,... Magic number of exposures marketers can make your own marketing strategies, too this that! Above it companies mere exposure effect marketing so much of their marketing budget into advertising, case studies, blog posts, papers. Someone to easily remember something, such as a picture or a Word, in the way &... Are youd still be able to identify and recognize them, Primacy effect in Psychology Definition and Overview Define... How does the mere-exposure effect is a potent phenomenon and is even more effective registered. ; s perception second group ( the control group ) never received it simple,! Make your own brand appear instantly more familiar you are just starting out, try to find royalty-free that. Marketing that says that you have gone through all the details and its brochures, and.! Advertising rarely has a negative impact started with the choice between two things a person is a,... Is n't just about physical appearances either 30 ( 2 ) ( 2002 ), pp and were. To another new friend, which you also like but would it as! Remember that Christmas ad for Coca-Cola with Santa Claus marketing funnel been perceived.... Ads at least seven times to stimuli that have previously been perceived subconsciously other experts in the past are. Platforms ( Twitter, Facebook, Instagram ), & amp ; Influence are... Above it say you 're walking through your local shopping mall and a attractive... Just starting out, try to find royalty-free songs that are easy to remember if!

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