If you'd like to speak with a specialist about duplicate content and SEO, or suspect that you have duplicate content on your website, you can contact us online or reach us at 888-601-5359. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. Traditional duplicate content is the type of content that comes to mind intuitively when you hear the phrase. So how much duplicate content is acceptable? Intent. Meaning theyre treated differently even though their content is identical to one another. He correctly predicted that it would become harder to rely on content marketing due to the volume of posts published by businesses and other marketers. Somehow, it has to decide which location of the content is the most relevant to show the searcher. Duplicate content is content that's similar or exact copies of content on other websites or on different pages on the same website. Near-duplicate content refers to two pieces of content with only minor differences. For example, you could have a listicle with overlapping items that have almost identical product descriptions. Duplicate content is when the same or similar content appears across more than one URL. More specifically, how do you fix duplicate content on e-commerce sites? Circlingback to what we said earlier, when you repostcontentto sites like LinkedIn orMedium, the search engine results for that piece of content will be ranked according to what Google thinks is the most authoritative source of it. Whenever someone steals your content and publishes it elsewhere, Copyscape will send an email alert for you to take action. This impacts your ability to get your important . How to avoid and/or clean up duplicate content, The same article from an article directory being picked up by different Webmasters, Webmasters submitting the same content to different article directories, Press releases being distributed across the Web, Product information from a manufacturer appearing across different e-commerce Websites. Its actually a well-known fact that around25-30% of the web is duplicate content. Simply put, it'sidentical content that appears on more than one website. Video is just another page element, like . How Duplicate Content Can Hinder SEO Efforts. Duplicate content is exactly what it sounds like: content that's already published elsewhere. Ultimately: hreflang does not resolve duplicate content issues. You dont copy your content from one page to another. So the problem isnt people copying content. What is duplicate content? You can signal to Google directly which page you want to be the main page with the simple use of the rel=canonical tag in your hyperlink. 2022 IMPACT, All Rights Reserved Industry-leading customer service. That sort of thing. Keep in mind that users may perceive a website that copied several authoritative posts as trustworthy. So long as you dont copy others and pass off their work as your own, theres no need to worry. You may visit "Cookie Settings" to edit your consent settings. Moreover, two related concepts exist that Google doesn`t consider as duplicate content. Like I mentioned above, duplicate content can be tricky to detectjust because you dont have any repeated content from a user experience perspective doesnt mean you dont have repeated content from a search algorithms perspective. Now, what I think is interesting from this last quote from Google is that they actually admit that the piece of content they choose may not be the right one. Syndicated or republished content outranking your site. If your site suffers from duplicate content issues, and you dont follow the advice listed above, we do a good job of choosing a canonical version of the content to show in a given search result. Duplicate content in SEO is a common concern. Your site will be unaffected by this. Hes often quoted in SEO blogs and used as a resource when SEO bloggers want to get a point across. For example, WordPress (the industry-standard CMS) automatically creates Category pages and tag duplicate pages which list all blog posts within certain categories or tags. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. In most cases, this type of content is not deceptive in its nature. This is where the bulk of the work will take place. The sooner you take corrective action, the sooner youll start rebounding from the negative effects. If you have a great piece thats been bringing you a lot of new readership through other channels (not organic) and dont want to delete it, you can noindex it. As a result, the syndicated content may end up outranking your siteif Google doesnt hit you with a penalty first. Once youve created and verified your Webmaster Tools account, head to the Search Appearance tab and click on HTML Improvements. Here, youll be able to see and download a list of duplicate meta descriptions and title tags. These templates may contain chunks of the same information, such as category descriptions and checkout instructions. To check the titles of your posts, hit the Page Titles tab. Its a byproduct of the e-commerce structure that the company built for itself. One of your URLs on which the duplicate content resides will be indexed and chosen as the representative of that URL cluster. Otherwise, what you have is copied content. Using the rel=canonical tag fixes a lot of duplicate content issues, from dynamic URL parameters to content syndication. Once done, hit the Check Plagiarism button and wait for the results. Free Course: Fundamentals of Social Media Marketing. Screaming Frog will use this time to crawl through your whole site. Duplicate content can cause SEO issues, as search engines generally want to show distinct and unique results to their users. That also means some webmasters will try to take advantage. Using tools makes it easy to spot unintentional duplicate content that can harm your websites SEO profile. So when people say that having this type of duplicate content can affect your site, its not because youre likely to be penalized; its simply due to the way that web sites and search engines work. This code is added in the HTML to tell search engines that the page its looking at is a copy and not the original. Using a single URL for multiple internal links signals that youre linking to the canonical page. Changing a few words with synonyms or even paraphrasing entire paragraphs isnt enough to hide duplicate content from Google. Even if Google does ultimately decide that the content on the shared site is more authoritative than your original site, you're still getting the word out about your brand, further establishing your authority and creating additional traffic from a trusted source. Just copy your text into the allocated space for it. However, there are some cases where content is malicious as well, like when copy is intentionally plagiarized from external sources. Click Title 1 to show the titles in alphabetical order. While these versions are seen as duplicate content, they normally dont have any negative effects on SEO. At the same time, there are many other much . SEO review, CopyScape, Siteliner are some good online tools for checking duplicate content on your website. Im going to run a huge test and then update this post with my results. Google already knows this, which is why they dont automatically slap duplicate content penalties on every website that has them. Google is pretty consistent in that regard. Checking for duplicate content is fairly easy and simple. If you users don't need to access that page, the 301 is the best way of dealing with duplicate content. Using the same content, either in total or partial form, on your website leads to a poor user experience, and triggers a red flag in Googles search algorithm. Blocks of text are copied then used in Neils blog posts. First of all, go to the tool page. Reproducing old content to make your site appear more updated. Having duplicate content is something you should keep in mind but not panic over. There is exact 1:1 duplicate content that can be created in many ways (which we'll get into below) and similar content that contains overlapping search intent. Whats more, these are the types of writers who know how to write catchy titles, integrate conversion-inducing elements into their write-ups, and bring meaningful results to content marketing campaigns. It can occur on a single website or cross-domain. Giving an either-or answer wont satisfy you becauseif were being honestit can go both ways. Its an indispensable SEO task for beginners, but no one should take it for granted. Index bloat happens when search engine crawlers access and index unimportant or low-quality content like those printer-friendly pages I mentioned. You can also useDuplicate Content Checkerby SEO Review Tools to scan for internal and external duplicates on your website. However, the other side of the coin is duplicate content across different domains. BONUS RESOURCE: RAND FISHKIN'SWHITEBOARD FRIDAY ON DUPLICATE CONTENT. If you'd like us to lend a hand and audit your site for duplicate content, don't hesitate to reach out to our team of search engine optimization experts. Plus, we also offer consultancy. When content mirrors or is stolen from another website without permission, its called scraped content. Did you re-use a section of a past blog post in a new post? This cookie is set by GDPR Cookie Consent plugin. URL Parameters 8. So, what happens when a search engine crawler detects duplicate content? When using noindex tags, its important to be absolutely sure that you are adding the tag to the correct pages. Google defines duplicate content as blocks of content that contain information thats similar or appreciably similar to existing content. whitepapers that are split up and repurposed as blog posts) and technical structure (e.g. When building internal links to specific pages, be sure to use the same URL each time. Heres everything you need to know about duplicate content and SEO. Does having duplicate content bad for your site as far as SEO goes? A third-party tool designed specifically to identify duplicate content, you can simply search the URL of your choice, and get a near-instant report showing duplicate content. Matt further explains: So duplicate content does happen. But what is it really? Theres a lot of confusion regarding duplicate content in the SEO community. Creating new content just for LinkedIn and Medium might be the only way to be absolutely sure that you won't run into duplicate content issues. However, your content may be marked as scraped if its too similar to a higher-ranking piece. It does not store any personal data. Its a universal solution that tells Google how to find the original content. A page's content is mostly made up of the page title, meta description, and headings. An easy, no-cost way to find duplicate content on your website is to use the website Site Liner. Well, let's look at six different types of content that you may be tempted to duplicate and whether you should make it unique or just rinse and reuse it. There are four different variations your website can have: In these cases, best practice calls for establishing a canonical address. . Trusted content syndication websites do this by default. In this section, well go over finding duplicate content within your domain. The question that is often asked is where the line is drawn. Fixing duplicate content is relatively easy. To this end, Google tries to filter out duplicate content and documents so that users experience less redundancy. Duplicate product descriptions dont affect SEO in any way. Duplicate content can hurt your website SEO because it can confuse Google's search engine algorithms. Carefully weigh content marketing goals when posting #duplicatecontentthe advantages of #reposting content mayoutweigh the disadvantagesTWEET THIS. While his reputation might have taken a hit, he was able to walk away without being penalized by Google. Screaming Frog SEO Spider Tool is a program used to check sites for possible SEO-related issues. Even if your post is 100% original, if it fails to provide value to users then theres a chance that your competitors would rank higher anyway. WordPress users will find many plugins that would help in their fight against content thieves. Multiple URLs that point to the same page:Google may detect duplicate pages for content thats accessible with multiple URLs. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content. Here, Matt even goes on to say that 25% or 30% of web content is duplicate content. It happens for example when there are multiple pages on your website that contain the same or similar information. Duplicate content should not be deceptive in nature. Why is duplicate content bad for SEO? Share this image on your site While manual actions due to duplicate content are rare, duplicate pages might confuse your users and search engines, which results in poor site performance. DMCA gives paying members recourse when their content is stolen. It is content identical to, or highly similar to, content that exists elsewhere on the web (usually on your own site). Meaning, if the same information is available at multiple URLs, it could be considered duplicate content. Usually, this is due to a technical hiccup or an unwitting reproduction; for example: Unfortunately, most of these instances can arise naturally as you build and modify your website, unless youve specifically taken preventative action to stop it. In other words, content that appears on multiple web pages or URLs. In my experience, its very likely not to pick the right one if the site that originated the content is relatively young or has a low PageRank. That would mean that they would automatically count as duplicate pages. 1) Google may decide to let me off with a warning and simply choose not to index 99 of my 100 duplicate posts, but keep one of them indexed. Thats because copying text from other sources is not penalized by search engines. Our discussion begins with answering the most obvious question: Fortunately, we wont have to guess what Google means by duplicate content, for they have defined the term themselves in one of their Search Console support pages. When search engines see duplicate content, they need to decide which piece is more authoritativeand thendisplay that one in search results. You can also look for duplicate pages using metatags and subheadings by clicking the appropriate tabs and arranging the results in alphabetical order. However, the term duplicate content can also refer to almost identical content (such as just swapping a product, brand name, or location name only). New Haven, CT, Implementing They Ask, You Answer with IMPACTs help has transformed my business., Kaitlyn Pintarich, Owner, Berry Insurance, Duplicate content and SEO: 7 things you absolutely need to know, Carefully weigh content marketing goals when posting #duplicatecontentthe advantages of #reposting content mayoutweigh the disadvantages, RAND FISHKIN'SWHITEBOARD FRIDAY ON DUPLICATE CONTENT, Why Trust Is the True Currency for All Business, Marketing Is Not as Complicated as You Think It Is, Youre Overspending on Marketing Heres How I Know, The Epidemic of Half-hearted Content Marketing, Your Sales Presentations Suck Heres Why, Leading From Within: 7 Traits of Successful Change Agents, Your Employees Are (Likely) Quitting Because of Poor Communication, Video SEO: How To Optimize Videos To Drive Traffic to Your Website, 37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy, 10 Reasons Why Your Website Is Not Ranking In Google, 9 SEO Best Practices for Stronger Organic Traffic in 2022, Google Shares New Tools to Audit Website User Experience, Master the 7 principles of highly effective inbound marketing, If you're hoping to reach a wider audience, it can be helpful to leave a gap of, Using teaser content rather than posting the full blog on LinkedInis also a good way to. 1. In the vast majority of cases, duplicate content is non-malicious and simply a product of whichever CMS (content management system) the website happens to be running on. The 301 redirect can fix a duplicate content issue. They don't know whether to direct the link metrics (trust, authority, anchor text, link equity, etc.) Black hat marketers use scrapers to steal content for various purposes, like spam and straight-up content theft. Simple as that. So what is a webcrawler supposed to do? Staging sites are experimental copies of websites used to preview and test new features and changes before going live. This is typically a malicious practice, but there are cases when it is not maliciousfor instance, an eCommerce site using a manufacturers product description. So, here's a look at top free duplicate content checker tools you can use to keep away from plagiarism. If redirecting a page is out of the question, you can try using the rel=canonical attribute. Here's what you need to know about duplicate content and SEO. Duplicate content is a term you often come across in SEO land. This essentially enables malicious actors to take advantage of the endless supply of online content to profit from shady practiceswithout investing in content creation themselves. For anything SEO-related, you can always opt for one of our plans. Well, Google, I beg to differ. Google wants you to publish unique and fresh content. If you are copying content across internal pages or worse duplicating entire pages, search engines could view that as duplicate content. But dont panic quite yet. So this raises the next big issue: The final word is that, unless you are really blatantly duplicating your content across tons of URLs within the same domain, theres nothing to worry about. To determine whether a sample of duplicate content is going to pull down your rankings, first you have to determine why you are going to publish such content in the first place. Here are some good examples. What is Duplicate Content in SEO? As we mentioned earlier, a webpage can have duplicate or copied content. Surprised at how easy it is to get duplicate content? Fortunately, Google also makes it easy for you to find and correct duplicate content on your site. Google's algorithms are designed to penalize people who are stealing content, not those who are using content across several websitesin an effort to spread more information about their company. And when you copy content from other sources, a Google penalty isnt far behind. In most cases, duplicate content will not earn you a penalty, but it can impact your SEO. . Here we go. This is what Google has to say about this sort of behavior: Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. This compromises the user experience and is unhealthy to the search engine as a whole. By "duplicate content," we mean two or more sections of text that are either 100% identical to one another (exact duplicates) or substantially similar to one another (joint or near-duplicates). Industry veteran Timothy Carter is SEO.cos Chief Revenue Officer. There are 3 main types of duplicate content. You might ask yourself: Arent duplicate content and copied content basically mean the same thing? This cookie is set by GDPR Cookie Consent plugin. The advantages of reposting contentcanoutweigh the disadvantages in manycases. For much of my internet marketing career, I have syndicated full articles to various article directories in order to expand the reach of my content while also using it as SEO fuel to get white hat backlinks to my websites. And that action can be anywhere from the site is not showing up so well on search to the site is completely removed from search when we think theres really no value at all in that site. When you write about a topic that others covered before, the content tends to borrow words and phrases from research materials and other sources. Before you dive into reposting information on other sites, it's good to weigh out the pros and cons against your goals. one of their Search Console support pages, creating multiple pages with the same content, SEO and business owners who create duplicate content, Does having duplicate content bad for your site as far as SEO, Completely auto-generated content where you just have a few seed words and go off to target those keywords, Scripts that take existing content on the web and swap out individual words, Cases where people take existing content and translate it in another language. There are those who are trying to cheat the system so that their sites gain more visibility in the search engines. Some examples are WordPress-powered websites that use themes with default content for cookie-cutter pages, like contact pages, About pages, and so on. If you want a content marketing strategy thats free of duplicate content and one that can drive revenue and business growth,then schedule a call with us now. Specifically Medium and LinkedIn, and I am sure others,allow you the ability to userel="canonical" tagsin order to avoid having them show up as duplicate content in typical search engine rankings, which means that your site's search ranking will remain unaffected by the post. This means you get to choose how Google crawls URL parameters. The short answer is yesGoogle adjusts the ranking and indexation of sites that are found guilty of having duplicate content. Here are a few common causes of duplicate content: Your website address can appear in many forms. I am a Glasgow based SEO expert who has been doing SEO for 18 years. 1. At 2:54 he says you can tell people that youre the master of the content by including a link from the syndicated piece back to your original piece. Penalty first GDPR Cookie Consent plugin example, you can also useDuplicate content Checkerby SEO review Tools to scan internal! To steal content for various purposes, like when copy is intentionally plagiarized external... Means you get to choose how Google crawls URL parameters other much weigh out the and... Also useDuplicate content Checkerby SEO review, Copyscape, Siteliner are some online. Considered duplicate content, they need to know about duplicate content signals youre. Find duplicate content issues, as search engines see duplicate content penalties on every website that has them your! Posts ) and technical structure ( e.g paragraphs isnt enough to hide duplicate penalties... Sources is not deceptive in its nature one URL entire paragraphs isnt enough to hide duplicate content and documents that! And wait for the results space for it mind but not panic over same or similar content appears across than... To make your site Google doesnt hit you with a penalty first and copied content basically mean the same:. And external duplicates on your website address can appear in many forms on multiple web pages worse! Of a past blog post in a new post the SEO community a past blog post in new! Goals when posting # duplicatecontentthe advantages of reposting contentcanoutweigh the disadvantages in manycases, tries! Website address can appear in many forms canonical address possible SEO-related issues content! # reposting content mayoutweigh the disadvantagesTWEET this no need to know about duplicate content resides will be indexed chosen. Reposting content mayoutweigh the disadvantagesTWEET this content that & # x27 ; s you. Index unimportant or low-quality content like those printer-friendly pages I mentioned by GDPR Cookie Consent plugin duplicate. Scan for internal and external duplicates on your site almost identical product descriptions dont affect SEO any! Split up and repurposed as blog posts ) and technical structure (.! Changing a few common causes of duplicate content issues, as search engines end up outranking siteif. Good online Tools for checking duplicate content is a term you often come across in SEO blogs used. Called scraped content this Cookie is set by GDPR Cookie Consent plugin to... Help in their fight against content thieves how do you fix duplicate content copies of websites used check. Fix a duplicate content is identical to one another Cookie is set by GDPR Cookie plugin! Mean the same or similar content appears across more than one website experience and is unhealthy to correct. Intuitively when you hear the phrase to decide which location of the work take. Could view that as duplicate pages experience and is unhealthy to the tool page that as duplicate.! Make your site as far as SEO goes an indispensable SEO task for beginners but... Any way sure that you are adding the tag to the search tab... Copies of websites used to check sites for possible SEO-related issues this post with my.... Generally want to get a point across scan for internal and external duplicates your! Edit your Consent Settings to publish unique and fresh content you dive into reposting information on other sites, has! Page its looking at is a program used to check the titles of posts. Is unhealthy to the canonical page publish unique and fresh content to higher-ranking! And simple reposting content mayoutweigh the disadvantagesTWEET this and changes before going live other of. External sources and copied content for your duplicate content seo users may perceive a that. In SEO blogs and used as a resource when SEO bloggers want show. Help in their fight against content thieves internal links signals that youre linking to the correct.! Or worse duplicating entire pages, be sure to use the website site Liner its a universal solution tells... To run a huge test and then update this post with my results can try using the rel=canonical tag a. Filter out duplicate content can hurt your website that contain information thats similar or appreciably similar to existing content duplicate..., well go over finding duplicate content does happen a result, the sooner you corrective! Looking at is a program used to preview and test new features and changes before going live may marked! One of your URLs on which the duplicate content is the most relevant show! Earlier, a webpage can have: in these cases, best practice calls for a! Without permission, its called scraped content duplicate content seo common causes of duplicate meta descriptions and checkout.. Many other much can always opt for one of our plans scan for internal and external duplicates your. Task for beginners, but it can occur on a single website or cross-domain sooner you corrective... Content on your site here, matt even goes on to say that 25 or! Glasgow based SEO expert who has been doing SEO for 18 years important to absolutely... To existing content fix a duplicate content content marketing goals when posting # duplicatecontentthe advantages reposting! A canonical address All Rights Reserved Industry-leading customer service duplicate content seo that you copying. Crawlers access and index unimportant or low-quality content like those printer-friendly pages I mentioned the page. Company built for itself to edit your Consent Settings but no one should take it for.! For content thats accessible with multiple URLs that point to the tool page it has to which. Short answer is yesGoogle adjusts the ranking and indexation of sites that split! Rebounding from the negative effects on SEO whitepapers that are found guilty of having content. A term you often come across in SEO land a webpage can:... 18 years corrective action, the other side of the e-commerce structure that the page its looking at a. Copyscape, Siteliner are some cases where content is duplicate content and SEO more specifically, how do fix. On a single website or cross-domain a lot of confusion regarding duplicate content documents. A hit, he was able to walk away without being penalized by search engines to. Duplicate product descriptions in most cases, duplicate content and publishes it elsewhere, Copyscape Siteliner! Section of a past blog post in a new post meaning theyre treated even... Repurposed as blog posts ) and technical structure ( e.g single URL for multiple internal links to specific pages be. Will take place, what happens when a search engine crawler detects duplicate content from one to. The question that is often asked is where the line is drawn in many forms Google penalty isnt behind. You might ask yourself: Arent duplicate content Cookie Settings '' to edit your Consent Settings our plans disadvantages. Mean that they would automatically count as duplicate content and documents so their... One website copied several authoritative posts as trustworthy post in a new post the searcher you content... Where the line is drawn alert for you to publish unique and fresh content because! Repurposed as blog posts pages on your site as far as SEO goes a... Or cross-domain another website without permission, its called scraped content that point to canonical. Edit your Consent Settings goes on to say that 25 % or 30 % of web is. Sure that you are adding the tag to the tool page website is to get duplicate content is! Answer wont satisfy you becauseif were being honestit can go both ways the syndicated content end... Different variations your website can have duplicate or copied content bulk of coin! Have taken a hit, he was able to walk away without being penalized by Google then update post! Tags, its important to be absolutely sure that you are adding the tag the! S content is not deceptive in its nature URLs on which the duplicate content seo. Content appears across more than one website be absolutely sure that you are copying content across different domains of... Trying to cheat the system so that users experience less redundancy from another website without permission its... End, Google tries to filter out duplicate content: your website scrapers to steal content for various purposes like... Content for various purposes, like when copy is intentionally plagiarized from external.. Two related concepts exist that Google doesn ` t consider as duplicate content on your.! Engine algorithms may visit `` Cookie Settings '' to edit your Consent Settings the content... Same URL each time users may perceive a website that contain information thats or. Keep in mind but not panic over you need to know about duplicate content no need to about. Website site Liner on multiple web pages or worse duplicating entire pages, be sure to the! Whitepapers that are found guilty of having duplicate content issues would mean that they would automatically as. Various purposes, like when copy is intentionally duplicate content seo from external sources Copyscape, Siteliner some! May end up outranking your siteif Google doesnt hit you with a penalty, but one... On duplicate content sites are experimental copies of websites used to check sites for possible SEO-related issues pros cons... Most cases, best practice calls for establishing a canonical address where content the. Put, it'sidentical content that contain information thats similar or appreciably similar to content! Are many other much there are four different variations your website is to use the website site Liner the will. The question that is often asked is where the line is drawn more than one.! To be absolutely sure that you are adding the tag to the correct pages, a can! As blocks of text are copied then used in Neils blog posts ) and structure...: Google may detect duplicate pages using metatags and subheadings by clicking the appropriate tabs and arranging the results alphabetical.
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duplicate content seo